Client Overview

Adbhut Kids is a specialized educational institution based in Dehradun that provides tailored learning programs for children with special needs. The school sought to enhance its local online presence to attract more students and parents by ranking prominently in Google search results for relevant local keywords.

Challenge

The primary goal was to optimize and rank the school's Google My Business (GMB) profile for high-intent local search terms such as "special school in Dehradun," "special educator near me," and "special educator in Dehradun." The challenge included creating a compelling profile that could increase visibility across Dehradun and generate leads through calls and inquiries.

Strategy and Execution

• Created and fully optimized the GMB profile with accurate and detailed information including business name, address, phone number, categories, hours of operation, and service descriptions.

• Included relevant keywords naturally in the profile description and service listings to improve local search relevance.

• Added high-quality images and posts regularly to keep the profile fresh and engaging.

• Encouraged and managed client reviews and responded timely to boost credibility and trust.

• Followed Google’s best practices and guidelines to ensure profile completeness and avoid penalties.

Results Achieved Within 1.5 Months

• Achieved top 5 rankings on Google Maps and local search results for all targeted keywords related to their niche.

• Significantly increased the number of inbound calls and leads, contributing directly to business growth.

• Established a strong local online presence, making Adbhut Kids the go-to special school in Dehradun for prospective parents.

Summary

By strategically optimizing the Google My Business profile with detailed, relevant information and regular updates, Adbhut Kids rapidly secured top local search visibility within 1.5 months. This effective local SEO approach not only improved rankings but also boosted engagement and lead generation, helping the school grow its presence and impact in the Dehradun community.