Client Overview

The client is a Netherlands-based business managing multiple projects across various sectors including women’s clothing, hotels, coffee shops in Amsterdam, and women’s fashion. Their key challenge was to rank these projects effectively in their native language, Dutch, to reach the local market authentically and gain meaningful traffic.

Challenge

Ranking websites in Dutch posed a significant challenge due to the importance of language nuances, local keyword variations, and cultural relevance. The client initially commissioned work on a single women’s clothing project to test the SEO strategy in the Dutch language before expanding to other projects.

Strategy and Execution

• Started with one women’s clothing project, focusing on optimizing content and keywords in Dutch using translation tools and native language best practices.

• Consistently created and published monthly blog content in Dutch tailored to local searcher intent and cultural context.

• After 3 months of visible ranking improvements, the client expanded the contract to include 7 additional projects including hotels, coffee shops, and fashion brands.

• Applied the same language-focused SEO methods across all projects, ensuring accurate Dutch content localization and optimization.

Results Over 6 Months

• Achieved strong and sustainable keyword rankings across all projects in Dutch search results.

• Improved organic traffic and visibility significantly for the client’s entire portfolio of projects.

• Completed the contract with the client highly satisfied, leaving a solid foundation of ranks, traffic, and optimized content for continued growth.

Summary

This case study demonstrates the critical importance of native-language SEO for the Dutch market. By carefully adapting content to Dutch and leveraging consistent, localized content creation, the client successfully boosted rankings and traffic for diverse projects. The tailored approach of starting small and scaling proved effective in managing multiple projects while maintaining high-quality SEO outcomes.