Client Overview

The client is a well-established provider of trekking packages in India, specializing in curated trekking experiences for adventure enthusiasts. Despite high-quality offerings, the client had limited online visibility, ranking on the second page with approximately 28,000 monthly visitors. They approached us to help improve their search rankings, increase organic traffic, and boost qualified lead generation.

Challenge

The client initially tested our services with 2 key trekking-related keywords to assess results, agreeing to a minimum commitment of 3 months. Their primary challenge was to significantly improve keyword rankings, grow organic traffic, and generate more leads within a competitive niche.

Initial Engagement

Within just 1 month, we successfully improved keyword rankings to #3 and #2 positions on Google for the two initial keywords. Pleased with these quick wins, the client expanded the project to include 15 additional trek-related keywords spread across different Indian trekking destinations.

Results Over 6 Months

• 100% of the targeted keywords achieved first page rankings on Google.

• Over 70% ranked in the top 5 positions, including multiple keywords at #1 and #2 spots.

• Organic traffic grew nearly 80% from 28,000 to 50,000 monthly visitors.

• Lead generation increased significantly through improved organic visibility.

Approach Taken

• Comprehensive on-page SEO audit and corrections covering both technical and content aspects.

• Strategic guest blog link building from authoritative adventure and travel sites to boost domain authority.

• Followed up-to-date, industry best SEO practices tailored to niche market requirements.

• Continuous monitoring and optimization to maintain and improve keyword rankings and user engagement.

Summary

This case study illustrates how a targeted, well-executed SEO strategy can rapidly enhance keyword rankings, double organic traffic, and increase leads for a niche trekking service provider in India. Our approach combined technical SEO, content enhancement, and high-quality link acquisition to deliver sustainable growth and measurable business impact.